Melissa Shoes do a really great job of creating raving fans. Check out this stop-motion animation that was created using 350 thousand post-it notes in São Paulo, Brazil. This art piece was created by 25 artists who worked for five months to create this animation for the launch of the Melissa 'Power of Love' spring/summer 2012 collection. Keep watching and you will soon realise that the art piece is actually made up of 30,000 love messages spontaneously written by Melissa fans.
Be sure to check out the Melissa Shoes Facebook Australia page that was created in August just for Australian fans. Melissa Shoes Australia has been pretty late to get into social media so it will be interesting to see what there plans are for the coming year (they still don't have a twitter page).